Providing market intelligence for more than 35 years

In The News

Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says

Broadband availability may be far from ubiquitous in the United States, but in the homes where a connection is present a new Parks Associates survey revealed that 26% now own a smart home device, up from 19% from the end of 2015.

The research firm, which presented its filings from its upcoming 360 View: Residential Security and Smart Home study at this week’s Consumer Electronics Show (CES), tracks trends related to consumer engagement with IoT solutions combined with strategic insights to drive mainstream adoption of smart home products and services.

From the article "Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says" by Sean Buckley.

Previously In The News

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

IoT Security Challenge Announced by FTC

Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...

Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier

Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...