Providing market intelligence for more than 35 years

In The News

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored security system, said Jennifer Kent, vice president of research at Parks Associates, a consumer technology market-research firm.

“There is a wide choice of devices and systems on the market today, and the market has grown as self-install solutions, lower-cost devices and lower-cost services have come to market, attracting middle-income households and renters,” Kent said in an email.

When Kent’s firm surveyed consumers about the services they might like to add to their existing home security systems, 66 percent indicated they’d be interested in adding fire and gas safety monitoring.

From the article, "Burning L.A. homes live-streamed their own destruction as owners watched" by Lisa Bonos

Previously In The News

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...

Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead

Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...

The Biden administration wants to ban quit fees for cable customers

That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services. From the article,...