Providing market intelligence for more than 35 years

In The News

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored security system, said Jennifer Kent, vice president of research at Parks Associates, a consumer technology market-research firm.

“There is a wide choice of devices and systems on the market today, and the market has grown as self-install solutions, lower-cost devices and lower-cost services have come to market, attracting middle-income households and renters,” Kent said in an email.

When Kent’s firm surveyed consumers about the services they might like to add to their existing home security systems, 66 percent indicated they’d be interested in adding fire and gas safety monitoring.

From the article, "Burning L.A. homes live-streamed their own destruction as owners watched" by Lisa Bonos

Previously In The News

Connected TVs Smart - and Interactive

To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have connect...

Speed Beats Price For Broadband Switchers

According to research from Parks Associates, 35% of the U.S. households that switched broadband providers last year did so to get a faster Internet connection. Comparatively, only 18% switched because...

Beacons and Smart Homes: It's All About the Value

The number of smart home products owned by consumers increased more than 50% over the last year, according to a new study by Parks Associates. Growth is projected to continue, with 43% of U.S. househo...

The Internet Of Things By The Percentages: The Year-End View

"...An updated view of IoT, at least from a percentage standpoint, with the source of each at the end: 43% -- Percentage of U.S. households with broadband that plan to purchase a smart home device...