Providing market intelligence for more than 35 years

In The News

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long time, but that has now plateaued," said Tom Kerber, director of research, home-controls for Parks & Associates. They're "looking for the next big thing to drive growth."

Only 2% to 3% of U.S. households have at least some smart-home control, he said, but that figure is higher among the 25% of broadband households that already have a home-security system. Parks estimates that 18% of those homes will have at least one smart-home component by the end of the year.

From the article, "Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business" by Beth Snyder Bulik.

Previously In The News

Deep Thinking On Second Screens And TV Everywhere

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

CE Shoppers Are Showroomers

Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...