Providing market intelligence for more than 35 years

In The News

Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong

That key underpinning indicates that TV programmers remain in bed - understandably so - with their service providers. Broadcast networks aren’t jumping into TV Everywhere unless their provider partners are holding hands with them. Last summer, NBC required digital viewers of the Olympics to be authenticated pay-TV subscribers, while Fox offers shows online first to pay-TV subscribers. ABC has long been a digital leader among TV networks. It was the first to offer shows on iTunes, and the first to stream its shows online in its own full episode player, and I’m betting this live streaming option will also mark the start of more broadcasters offering their shows digitally in the same fashion. If TV Everywhere takes hold then, it will do so with cablers and broadcasters in lockstep. At the end of 2012, 90% of North American service providers offered TV Everywhere services, Parks Associates said in a recent report.

As TV programming widens its reach to more devices, that migration raises the question of when and how ads will be seen and sold. For starters, many broadcasters have said they expect digital programming to be a larger part of their upfront presentations, while some broadcasters are even pitching digital fare during the current selling season. Univision even presented at the recent Digital Content NewFronts.

From the article, "Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong" by Daisy Whitney. 

Previously In The News

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

DLNA Releases New Guidelines for Viewing Subscription TV Content on Multiple Home

The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines and announced that DLNA Members can begin certifying products to the specifications in September. The...

Pay-TV Clients in Western Europe May See VoIP Added to Service

Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to ne...