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Cable Companies to Millennials: Stop Sharing Passwords, or Else

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don’t live with, according to Parks Associates. The TV industry’s losses from password sharing are expected to rise to $9.9 billion by 2021 from $3.5 billion this year, the research firm estimates. That lost revenue is especially important because the pay-TV industry is already losing subscribers to cheaper online rivals like Netflix Inc.

From the article "Cable Companies to Millennials: Stop Sharing Passwords, or Else."

Previously In The News

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Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...

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“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...

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