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Cable Companies to Millennials: Stop Sharing Passwords, or Else

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don’t live with, according to Parks Associates. The TV industry’s losses from password sharing are expected to rise to $9.9 billion by 2021 from $3.5 billion this year, the research firm estimates. That lost revenue is especially important because the pay-TV industry is already losing subscribers to cheaper online rivals like Netflix Inc.

From the article "Cable Companies to Millennials: Stop Sharing Passwords, or Else."

Previously In The News

Only 4% Of People Share Passwords For Services Like Netflix Outside Their Families

Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...

Sharing Netflix Or HBO Go Passwords Is Technically Federal Crime Under 9th Circuit Ruling

“The majority is wrong to conclude that a person necessarily accesses a computer account ‘without authorization’ if he does so without the permission of the system owner,” Reinhardt wrote in his disse...

Netflix's Competitors Are Quickly Closing The Gap in A Crucial Area

Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. O...

Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

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