Providing market intelligence for more than 35 years

In The News

Can ISPs Help Expedite Adoption of Smart Home Devices?

Mainstream consumers don’t seem eager to connect their garage doors and light bulbs to the internet, according to data presented by research firm Parks Associates during a Tuesday webcast. With ease of installation and use a chief concern among prospective users of IoT-enabled smart home devices, ISPs could play a role in moving the category forward.

The connected thermostat leads smart home devices with penetration into 11% of US households, with other devices yet to crack the 10% threshold. In total, about a quarter of US households report owning at least one connected device.

From the article "Can ISPs Help Expedite Adoption of Smart Home Devices?" by Alex Silverman. 

Previously In The News

Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge

its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...