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Can ISPs Help Expedite Adoption of Smart Home Devices?

Mainstream consumers don’t seem eager to connect their garage doors and light bulbs to the internet, according to data presented by research firm Parks Associates during a Tuesday webcast. With ease of installation and use a chief concern among prospective users of IoT-enabled smart home devices, ISPs could play a role in moving the category forward.

The connected thermostat leads smart home devices with penetration into 11% of US households, with other devices yet to crack the 10% threshold. In total, about a quarter of US households report owning at least one connected device.

From the article "Can ISPs Help Expedite Adoption of Smart Home Devices?" by Alex Silverman. 

Previously In The News

Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates

New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates...

Parks Associates Research Sheds Light On Smart Garage Opener Usage

According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...

What Are The Obstacles To Mass Smart Home Adoption?

Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco thi...

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

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