Register

I agree with the Privacy Policy

In The News

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

April 25, 2024

Internet of Things

home automation

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in the US market has decreased during the past few years.

"You're really beholden to that device," Hanich said. "If something happens to it, you've essentially lost your internet access."

"They have been extremely successful in a very short period of time," Hanich said in reference to fixed wireless networks.

Still, customers are usually "highly satisfied" with their fixed wireless plans so far, according to Hanich.

From the article, "Can Smartphones Bridge the Digital Divide? The Answer Is Complicated" by Lisa Eadicicco

Previously In The News

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services

Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...

‹
1
2
...
548
549
550
551
552
553
554
555
556
557
›