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Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers. 

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

Previously In The News

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Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of str...

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Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

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