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Can WiFi Routers Be Sexy?

May 18, 2016

Internet of Things

"The start-ups likely interpret the router space as relatively commoditized and see an opportunity to differentiate with new features," says Brad Russell, a research analyst with Parks Associates in Dallas. And looks will be a big part of that. “Routers used to be seen as a purely functional device with a bunch of unsightly antennas that you'd hide inside a room,” he says. “Now they're designed to be Apple-esque things that are beautiful to look at."

From the article "Can WiFi Routers Be Sexy?" by Dan Tynan.

Previously In The News

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

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