Providing market intelligence for more than 35 years

In The News

Canny and Connected

A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number surely to grow. The multiple-option survey showed nearly equal parts enthusiasm and anxiety, with 70 percent of respondents indicating interest in buying smart home technologies, but a combined 66 percent either overwhelmed, confused or worried about it.

From the article "Canny and Connected" by Rod Walton.

Previously In The News

DIY's impact on security significant

New research from Parks Associations shows aggressive innovations in smart DIY solutions will reinvigorate the home security market. Parks found that new and more economical DIY systems from key playe...

Consumer Attitudes on Data Security

Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers pr...

YouTube TV's about-face on TV apps is the right move

Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t read...

2017 SSI Residential Market Report Reveals Smart Home Opportunities for Security Dealers

However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of existin...