Providing market intelligence for more than 35 years

In The News

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it can be a lot to juggle. With so much for families to learn, organize and remember, caregiver apps could be a huge asset. But while 76 percent of U.S. caregivers own smartphones, only 40 percent use a care-related app, according to a new report from Parks Associates. The greatest barrier to adoption, the study reports, is age. Twenty-seven percent of caregivers are between ages 45 to 54, and only 16 percent use caregiver apps. Meanwhile, although only 28 percent of caregivers are between 18 and 24, they account for half of the app users.

From the article "Caregiver Apps: Four Ways to Boost Adoption Rates" by Taylor Mallory Holland.

Previously In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...