Providing market intelligence for more than 35 years

In The News

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it can be a lot to juggle. With so much for families to learn, organize and remember, caregiver apps could be a huge asset. But while 76 percent of U.S. caregivers own smartphones, only 40 percent use a care-related app, according to a new report from Parks Associates. The greatest barrier to adoption, the study reports, is age. Twenty-seven percent of caregivers are between ages 45 to 54, and only 16 percent use caregiver apps. Meanwhile, although only 28 percent of caregivers are between 18 and 24, they account for half of the app users.

From the article "Caregiver Apps: Four Ways to Boost Adoption Rates" by Taylor Mallory Holland.

Previously In The News

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...