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Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators

A recent White Paper from consulting company Cartesian confirms this assumption, calculating the churn-rates for a number of different types of video service-provider (see Figure 1), and quoting Parks Associates’ conclusion that “a typical over-the-top provider experiences churn of 60% annually, which is three to five times more than a traditional Pay TV provider.”

From the article "Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators" by Barry Flynn.

Previously In The News

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Conducted through OnePoll, the survey canvassed 1,200 respondents in the US, UK, France, Germany, Italy and Japan on the IoT devices they had in their home and security measures people take (or fail t...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

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Is This The End Of The Gaming Console High?

Sony may be back in profit thanks to strong demand for its latest-generation PlayStation and its assorted games. However, the days of the dedicated games console look to be numbered. The majority o...

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