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Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators

A recent White Paper from consulting company Cartesian confirms this assumption, calculating the churn-rates for a number of different types of video service-provider (see Figure 1), and quoting Parks Associates’ conclusion that “a typical over-the-top provider experiences churn of 60% annually, which is three to five times more than a traditional Pay TV provider.”

From the article "Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators" by Barry Flynn.

Previously In The News

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.   Over 60% of soccer fans p...