Providing market intelligence for more than 35 years

In The News

CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services

Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the top 10 OTT subscription services during 3Q, according to a company update.

CBS All Access joined the ranks of the top 10 OTT SVOD subscription service providers on Parks’ market leader board in 3Q. Sling TV ascended to number 6 and Showtime moved up a notch to nine. A niche provider of anime videos, Crunchyroll ranked eighth, according to Parks’ OTT Video Market Tracker.

From the article "CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services" by Andrew Burger.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...