Providing market intelligence for more than 35 years

In The News

CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth

Bergman says the custom electronics industry is on the cusp of tremendous IoT growth. (See chart.)

Yet, he pointed to joint research between CEA and Parks Associates that shows only about 5 percent of all IoT devices are installed professionally. 

But Bergman makes the point that with increasing connectivity among devices will come the need for professional installation. The nascent nature of the market is also evident from further Parks data, which was conducted to 10,000 broadband households, that shows only 13 percent of homes have IoT devices currently, and there is not a single device that is penetrated in more than six percent of homes. That includes connected thermostats, doorbells, door locks, CO detectors, or water leak detectors.

From the article "CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth" by Jason Knott.

Previously In The News

Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...

The hidden cost of smart home technology

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...

Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...