Providing market intelligence for more than 35 years

In The News

CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth

Bergman says the custom electronics industry is on the cusp of tremendous IoT growth. (See chart.)

Yet, he pointed to joint research between CEA and Parks Associates that shows only about 5 percent of all IoT devices are installed professionally. 

But Bergman makes the point that with increasing connectivity among devices will come the need for professional installation. The nascent nature of the market is also evident from further Parks data, which was conducted to 10,000 broadband households, that shows only 13 percent of homes have IoT devices currently, and there is not a single device that is penetrated in more than six percent of homes. That includes connected thermostats, doorbells, door locks, CO detectors, or water leak detectors.

From the article "CE Pro Summit: Wireless Protocols Holding Back Internet of Things (IoT) Growth" by Jason Knott.

Previously In The News

Are Consumers Right to Fear Connected Home Products?

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

Christmas in July: Cheers to a Healthy New Year!

Currently, 51 percent of U.S. households have at least one connected health device, according to Parks Associates. Consumer awareness about the shift towards care in the home is growing and a new buzz...

Report: Smart Homes are Home Sweet Home for MDUs

Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities. In July, 2021,...

What Messi's MLS, Apple, Adidas deal means for everyone else

Research by Parks Associates, a market research and consulting company, showed that "annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to app...