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In The News

CES: 50% of flat-panel shoppers seeking 4K capability

Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consider 4K an important or very important feature of their next model.

From the article "CES: 50% of flat-panel shoppers seeking 4K capability" by Thomas Campbell.

Previously In The News

Majority Of OTT Viewing On Internet-Connected TV

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling T...

5% Of Consumers Who Try A VR Headset Buy One

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then b...

Nearly 50% of OTT Subs Take More Than One Service

Parks Associates will present new connected entertainment research at CES 2017 in January. The international firm will host the 11th-annual Connections Summit: IoT and the Smart Home on January 5 at t...

15% Of US Broadband Homes Have Antenna-Only TV

New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View...

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