Providing market intelligence for more than 35 years

In The News

Changing The Channel On Instant Video Serivces

"Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months. Popular shows or events, such as HBO's 'Game of Thrones' or WWE Network's 'Wrestlemania,' can be beneficial in terms of attracting users. However, there is a risk that consumers will unsubscribe once they've watched these popular items," Brett Sappington, Senior Director of Research, Parks Associates, said.

There are currently 101 OTT video services in the US but Parks Associates notes that only 5% of homes subscribe to a service other than Netflix, Amazon Prime or Hulu.

From the article "Changing The Channel On Instant Video Serivces" by www.yahoo.com

Previously In The News

OTT Churn Rises As Consumers Switch And Sample

Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time. About 85% of U.S. broadband...

Watch, Meet Smartwatch: Fossil and Misfit Think They’re A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

AT&T's Mega-Deal With Time Warner Banks On Your Connected Future

"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...