Register

I agree with the Privacy Policy

In The News

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

July 28, 2014

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry of interest. The Netflix promotion sold out in four hours on Amazon and 24 hours on Google Play, and the Chromecast itself was out of stock online within two days. Even now, the Chromecast remains on top of Amazon's electronics best-seller list.

While Chromecast's runaway sales leave no doubt about its popularity in stores, some suggest that it may not translate to popularity in the living room. A study by market researcher Parks Associates last month found Chromecast usage appeared to be slipping.

From the article "Chromecast at year 1: Why it's more than just an impulse buy (Q&A)" by Joan E. Solsman.

Previously In The News

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

‹
1
2
...
23
24
25
26
27
28
29
...
41
42
›