Providing market intelligence for more than 35 years

In The News

Cirrent Launches Automatic Internet Connection Service For Smart Wi-Fi Products

Many connected products have security weaknesses that leave home Wi-Fi networks vulnerable to being hacked. In fact, 47% of households with broadband Wi-Fi express privacy or security concerns about at least one smart home device (source: Parks Associates). Cirrent provides multiple levels of security and enables products to connect to Wi-Fi outside of a customer’s private network, keeping personal data safe.

From the article "Cirrent Launches Automatic Internet Connection Service For Smart Wi-Fi Products" by www.multichannel.com

Previously In The News

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...

Parks: Video Streaming Providers Battle 50% Churn

Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...

How Many E-Gadgets Per Household?

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...

At CES 2024's #RoborockTechTalk, The Future of Smart Home Cleaning Appears Fresh

In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...