Providing market intelligence for more than 35 years

In The News

Comcast Expands into Home Security Biz

The technology behind the system is slightly different from traditional home security systems from companies, such as ADT. The Comcast Xfinity Home Security system works over a broadband connection rather than a phone connection. And as a result it's able to offer the video service and remote management. The company uses cellular networks as a back up to the broadband connectivity to ensure uptime. 

The home security market is worth about $8 billion annually, according to Parks Associates.

From the article, "Comcast expands into home security biz" by Marguerite Reardon
 

Previously In The News

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...