Providing market intelligence for more than 35 years

In The News

Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference

Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among the highlights: two first-day keynote sessions from Daniel Herscovici, Senior Vice President and GM at Comcast Xfinity Home and David Isbitski, Chief Evangelist for Alexa and Echo at Amazon.

“Today’s average U.S. broadband household owns over eight connected CE devices, an increase from less than seven in 2013,” Stuart Sikes, President of Parks Associates, said in a statement. “CONNECTIONS attendees gained enormous insight today from Amazon and Comcast about how companies are capturing market share by embracing the next phase of the connected home.”

From the article "Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference" by Rob Stott.

Previously In The News

Hot Housing Innovations At CES Reimagine Smart Energy Use

The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...

How utilities can enhance efficiency through consumer rate programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.  From t...

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...