Providing market intelligence for more than 35 years

In The News

Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference

Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among the highlights: two first-day keynote sessions from Daniel Herscovici, Senior Vice President and GM at Comcast Xfinity Home and David Isbitski, Chief Evangelist for Alexa and Echo at Amazon.

“Today’s average U.S. broadband household owns over eight connected CE devices, an increase from less than seven in 2013,” Stuart Sikes, President of Parks Associates, said in a statement. “CONNECTIONS attendees gained enormous insight today from Amazon and Comcast about how companies are capturing market share by embracing the next phase of the connected home.”

From the article "Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference" by Rob Stott.

Previously In The News

Why Apple's iPhone Is Too Big To Fail

The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Andr...

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

How a Former Amazon and Roku Star Could Revive Apple TV

Left without an update in 2016, the still-sexy-looking black set-top box grabbed just 12% of the Internet-connected TV market, lower than in 2015 and trailing both Google's Chromecast and Roku, accord...

What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania

WWE engages its fan base in multiple media with engaging content. According to Stephanie McMahon, chief brand officer, “We have five hours of live content on USA Network every single week, 52 weeks a...