Register

I agree with the Privacy Policy

In The News

Come Together

January 17, 2004

Star-Telegram Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products.

"We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.

Computer makers such as Hewlett-Packard, Gateway and Dell are promoting their "media centers," PCs that have some of these capabilities built in, but those computers tend to be expensive and use the latest operating systems, Scherf said. Instead, consumers might prefer to buy one of the media receivers and hook it up to their existing home-entertainment equipment, he said, so they don't have to buy all new equipment to enjoy digital content.

From the article "Come Together" By Jim Fuquay

Previously In The News

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

‹
1
2
...
17
18
19
20
21
22
23
...
46
47
›