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In The News

Come Together

January 17, 2004

Star-Telegram Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products.

"We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.

Computer makers such as Hewlett-Packard, Gateway and Dell are promoting their "media centers," PCs that have some of these capabilities built in, but those computers tend to be expensive and use the latest operating systems, Scherf said. Instead, consumers might prefer to buy one of the media receivers and hook it up to their existing home-entertainment equipment, he said, so they don't have to buy all new equipment to enjoy digital content.

From the article "Come Together" By Jim Fuquay

Previously In The News

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

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