Register

I agree with the Privacy Policy

In The News

Come Together

January 17, 2004

Star-Telegram Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products.

"We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.

Computer makers such as Hewlett-Packard, Gateway and Dell are promoting their "media centers," PCs that have some of these capabilities built in, but those computers tend to be expensive and use the latest operating systems, Scherf said. Instead, consumers might prefer to buy one of the media receivers and hook it up to their existing home-entertainment equipment, he said, so they don't have to buy all new equipment to enjoy digital content.

From the article "Come Together" By Jim Fuquay

Previously In The News

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›