Providing market intelligence for more than 35 years

In The News

Come Together

Star-TelegramHere's the concept: Many people today have gobs of digital photos, digital music, even digital movies stored on their home computers. That's nice, but users are tied to computers to get at their goodies. Surely they'd rather lounge on their sofas and listen to MP3s on their stereos instead of through pairs of tiny computer speakers.

Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products.  "We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.

From the article "Come Together" By Jim Fuquay

Previously In The News

PRI Fellow: The Future of Broadband Looks Bright

Daniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market fo...

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...

Company aims to improve safety in online games

The effort comes as millions worldwide play such games every day. According to a recent study by Parks Associates of Dallas, revenue from online games is expected to grow from about $1.1 billion las...