Register

I agree with the Privacy Policy

In The News

Come Together

January 17, 2004

Star-Telegram Here's the concept: Many people today have gobs of digital photos, digital music, even digital movies stored on their home computers. That's nice, but users are tied to computers to get at their goodies. Surely they'd rather lounge on their sofas and listen to MP3s on their stereos instead of through pairs of tiny computer speakers.

Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We see this more for consumers who view the PC as an entertainment platform" -- witness the popularity of downloaded music -- and who want to extend its use, he said.

From the article "Come Together" By Jim Fuquay

Previously In The News

Digital Advertising Alliance Unveils Mobile Privacy Options

The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

‹
1
2
...
35
36
37
38
39
40
41
...
46
47
›