Providing market intelligence for more than 35 years

In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or competitors to each other.

According to a 2016 US Census Bureau study for the Commerce Department, one in five households are now mobile only for broadband access, up from one in ten just two years earlier. The trend is increasingly clear; a new study from Parks Associates estimates another 10% of broadband households are likely to cancel their fixed-line service in the next year.

Thus, in the not-too-distant future, this dramatic change over the last three years will mean that there increasingly is just broadband, not a fixed or wireless broadband dichotomy.

From the article "Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality" by Scott Cleland.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...