Providing market intelligence for more than 35 years

In The News

Connected cars with Internet connections growing in numbers & profits

Parks Associates research reports that there are increasingly connected cars in the United States. The company reported the following figures:

  • 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone.
  • 52% of cars sold in the U.S. in 2014 had some form of connectivity.
  • 12% can connect to a live agent for emergency or roadside assistance.
  • About a third of vehicles can view vehicle health reports, use Bluetooth and make or received hands-fee calls.
  • 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015
  • 17% have mapping and navigation capabilities.
  • 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption.
  • 44% of car owners in U.S. broadband households have some kind of advanced connected car feature. That figure increases dramatically among owners of vehicles less than three years old, indicating that penetration will continue to increase in the near term. Demand for connected car features among those without access to such features in their current vehicle is strongest among young drivers and smartphone owners.
  • More than 50% of U.S. broadband households express privacy and safety concerns regarding connected cars.

From the article "Connected cars with Internet connections growing in numbers & profits" by Gilbert Shar.

Previously In The News

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...