Providing market intelligence for more than 35 years

In The News

Connected cars with Internet connections growing in numbers & profits

Parks Associates research reports that there are increasingly connected cars in the United States. The company reported the following figures:

  • 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone.
  • 52% of cars sold in the U.S. in 2014 had some form of connectivity.
  • 12% can connect to a live agent for emergency or roadside assistance.
  • About a third of vehicles can view vehicle health reports, use Bluetooth and make or received hands-fee calls.
  • 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015
  • 17% have mapping and navigation capabilities.
  • 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption.
  • 44% of car owners in U.S. broadband households have some kind of advanced connected car feature. That figure increases dramatically among owners of vehicles less than three years old, indicating that penetration will continue to increase in the near term. Demand for connected car features among those without access to such features in their current vehicle is strongest among young drivers and smartphone owners.
  • More than 50% of U.S. broadband households express privacy and safety concerns regarding connected cars.

From the article "Connected cars with Internet connections growing in numbers & profits" by Gilbert Shar.

Previously In The News

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.   By 2027, there is a projected loss of $113 billion for streamin...

Builder Designs Houses That Can Run For Weeks Without Power

Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...