Providing market intelligence for more than 35 years

In The News

Connected cars with Internet connections growing in numbers & profits

Parks Associates research reports that there are increasingly connected cars in the United States. The company reported the following figures:

  • 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone.
  • 52% of cars sold in the U.S. in 2014 had some form of connectivity.
  • 12% can connect to a live agent for emergency or roadside assistance.
  • About a third of vehicles can view vehicle health reports, use Bluetooth and make or received hands-fee calls.
  • 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015
  • 17% have mapping and navigation capabilities.
  • 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption.
  • 44% of car owners in U.S. broadband households have some kind of advanced connected car feature. That figure increases dramatically among owners of vehicles less than three years old, indicating that penetration will continue to increase in the near term. Demand for connected car features among those without access to such features in their current vehicle is strongest among young drivers and smartphone owners.
  • More than 50% of U.S. broadband households express privacy and safety concerns regarding connected cars.

From the article "Connected cars with Internet connections growing in numbers & profits" by Gilbert Shar.

Previously In The News

The Smart Home in 2025: Outlook and Opportunities

This week, Jennifer Kent, Vice President of Research at Parks Associates, joined Fiber for Breakfast and shared insights into the latest trends and innovations shaping the smart home market. Parks...

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored securit...

22% of US households get bundled Internet, mobile services

New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle. New Parks Associates research released at CES® 2025 shows that 22% of U...

Parks Associates: Expect Consolidation Among Streamers to Accelerate in 2025

There are now 348 standalone streaming services in the United States and Canada, down slightly from a post-pandemic high of 366 in 2022 but up significantly from 2015, when there were just 154, ac...