Providing market intelligence for more than 35 years

In The News

Connected Health Device Adoption Up Among Broadband Households

In terms of use frequency, the survey found that 75% of fitness device users use their device one to three times per week. Fitbit owners had the highest device use of any brand, with 68% of owners using their devices daily.
Harry Wang, director of mobile and health products research at Parks Associates, said he expects user adoption of mobile health and fitness devices to grow as consumer experience improves.

From the article "Connected Health Device Adoption Up Among Broadband Households" by iHeartBeat.

Previously In The News

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...