Providing market intelligence for more than 35 years

In The News

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are taking on new form factors and providing new use cases, content providers are leveraging greater bandwidth to enable new content experiences.

According to Parks Associates’ latest research, in 2016 U.S. broadband households own an average of 8.1 connected computing, entertainment, or mobile devices, plus another 2.1 connected home devices. More than one-third of consumers own a connected health device, and over 63 million broadband households subscribe to an OTT video service.

From the article "Connecting the home the IoT way" by Aspen Lite.

Previously In The News

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks...

Insta-analysis: ADT to divest its full commercial business

“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...