Providing market intelligence for more than 35 years

In The News

Consumer Demand For Smart Home Safety Alerts Increasing

"Smart home services will become a mandatory part of home insurance in the future," said Barbara Kraus, Director of Research, Parks Associates. "Insurance companies in Europe and North America have expressed growing interest in the ability of smart home products and services to limit risk and offset property damage and loss. As documentation that validates this potential savings develops a baseline of confidence, insurance companies will be motivated to subsidize the cost of smart home solutions." 

From the article "Consumer Demand For Smart Home Safety Alerts Increasing" by www.hometoys.com

Previously In The News

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...

US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...

Broadband’s New Race to the Top

One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...

OTT Subscriptions Up 12% In US Since 2014

Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US, according to Parks Associates. The international research firm notes that adoption of O...