Providing market intelligence for more than 35 years

In The News

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have abandoned desktops as a platform. Only 6% of U.S. broadband households rely exclusively on desktops, while an additional 6% of households use only a combination of desktops and tablets.

"Desktop adoption has declined from a peak of 91% down to 61% of broadband households, and it will not recover, as just 12% of households bought a desktop in 2015. In its place, tablet adoption has moved upwards, reaching 72% at the start of 2016," said Barbara Kraus, Director of Research, Parks Associates. "The adoption rate of tablets surpassed desktops in 2015. Moreover, the gap between laptop and tablet adoption is narrowing."

From the article "Consumer Desktop Adoption Declines 30% Since 2009" by www.cellular-news.com

Previously In The News

How Digital Service Providers Are Challenging AT&T

Eero is not alone. Luma Home Inc., Ignition Design Labs, Securifi, and Torch all offer competitive routers with features once only seen in large enterprises. “New routers are seeking to address severa...

Is The End Of The Games Console Nigh?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 20...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...