Providing market intelligence for more than 35 years

In The News

Consumers Are Spending More Money on Mobile Streaming Apps

While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV, a sports first streaming service, is no where to be found on the list and neither is Sling TV, DISH’s live OTT TV platform. Of course, sports viewing is known to be more of a living room pastime and SlingTV, which made the “Top 10 US OTT Subscription Services” list released by the Parks Associates in late last year, is more geared for in home viewing.

From the article "Consumers Are Spending More Money on Mobile Streaming Apps" by Matt Lopez.

Previously In The News

Everyone's watching free TV

"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report. Recent research...

Ring This Up: Smart Wearables Hitting Mainstream Status

Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen Hanich, director of research for Parks Associates, told a Connected Health Summit audience Thursday,...

How to Build Lifelong Residential Customers

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...