Providing market intelligence for more than 35 years

In The News

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals from their monitored homes are encrypted – though they usually are not, according to a whitepaper from Parks Associates.

The whitepaper, “Residential Security and Encryption: Setting the Standard, Protecting Consumers,” points out that encrypting signals is not a standard security industry practice. The white paper was sponsored by security system manufacturer Qolsys.

From the article "Consumers May be Overestimating the Security of Home Security" by Carl Weinschenk.

Previously In The News

Hardware as a Service Could Be the Whitespace Your CE Business is Looking For

If new research from Parks Associates is to be believed, local consumer electronics retailers, integration companies, and manufacturers in the smart home space could find themselves an entirely new po...

Can You Get RMR From Smart Thermostats? New Data Shows Potential

Could smart thermostats be the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50% of U.S. broadband households would be willing to p...

AI and smart homes: We may not notice the future

Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and...

Tech firms cook up ways to expand home products into kitchens

Household brands like Whirlpool, Samsung and Bosch are racing against tech behemoths like Google and Amazon to dominate the kitchen with internet-connected appliances and cooking gadgets that include...