Providing market intelligence for more than 35 years

In The News

Consumers remain wary over safety of health wearables, wellness apps

While use of health devices and wearables continues to rise, consumers remain wary about the security of their personal health data when using the tools.

About 35 percent of consumers say they fear their health data will not remain confidential if put online, and 23 percent of broadband household owners cite privacy and security concerns in using connected health devices, according to a new Parks Associates report.

Consumer wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Harry Wang, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in an email interview. 

From the article "Consumers remain wary over safety of health wearables, wellness apps" by Judy Mottl.

Previously In The News

Blu-Ray Struggles in the Streaming Age

“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, direc...

Ordinary Home Appliances Are About to Get Really Sexy

But when all is said and done, it’s the less sexy items that most people will interact with on a day-to-day basis. Washing machines, refrigerators and other home appliances aren’t glamorous, but we al...

Why You Shouldn't Buy A New TV For Super Bowl 50

In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analy...

Viewed From The Cloud, The Internet Of Things Looks Rosy

Automotive applications have strong momentum: Parks Associates estimates that 25% of U.S. cars and light trucks (about 54 million vehicles) have some kind of network connectivity today, with about 14...