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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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Consumers to TV Providers: Careful with My Data

Previously In The News

Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?

Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?

46% of pay-TV subscribers show interest in smart more control features, survey finds

Interest Is Growing for a More Interactive TV-Watching Experience

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