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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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Consumers to TV Providers: Careful with My Data

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Report: Viewers Say Churn is Based on Lack of New, Original Content

Voice shopping in retail expected to grow to $40 billion by 2022

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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