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Consumers Want Their Home And Car Connected To Each Other

This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of targeting mobile (as in driving) consumers adds an additional twist.

And how consumers pay for these connections also has to be worked out, with 61% of car owners preferring to bundle vehicle data with smartphone data under one billing plan.

But the linkage between home and car already is underway, with companies like Nest, ADT, Alarm.com and Hue already creating partnerships with companies in the automotive area, according to Parks Associates.

From the article "Consumers Want Their Home And Car Connected To Each Other" by Chuck Martin.

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Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...

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Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...

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Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

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