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In The News

Consumers Warm To Internet TV On Mobile Phones

November 06, 2005

Tech Web In a separate study, researcher Park Associates found that U.S. consumers, particularly teenagers, preferred short, easily consumable content, such as music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads.

Music videos were the most favored content, receiving strong interest from 15 percent of all U.S. households, and 38 percent of teenagers.

The findings validate Apple Computer Inc.'s release of a video iPod, and its addition of short videos in its iTunes music service, the firm said.

"As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks," Kurt Scherf, vice president and principal analyst at Parks Associates, said in a statement.

From the article "Consumers Warm To Internet TV On Mobile Phones," by Antone Gonsalves.

Previously In The News

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...

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