Providing market intelligence for more than 35 years

In The News

Consumers Warm To Sharing Smart Device Data

As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices.

While that price may be financial through discounted utility bills, U.S. households also are interested in sharing data for services, according to new research from Parks Associates.

More than a quarter (27%) of households said they would share data from their smart products to automatically register for warranties and check warranty coverage and nearly as many (26%) said they would share data for updates and improvements to their devices.

From the article "Consumers Warm To Sharing Smart Device Data" by Chase Martin.

Previously In The News

Cable Companies Join Netflix As Users Switch To Streaming Services

According to a report released July, Parks Associates found that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Netflix’s deals with pay TV companies helped it surpa...

This Company Wants To Secure Your Home With Phones And Drones

The market research firm Parks Associates estimates that as many as 16 million North American households will have smart-home security by 2021, compared with 10 million forecast for traditional securi...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive