Providing market intelligence for more than 35 years

In The News

Cord Cutters And 'Cord Nevers' Swimming In A Sea Of Streaming Options

"Consumers, by and large, are delighted by the opportunity to get more control," said director of research of Parks Associates. "But the challenge comes from finding all of that content. You have to go into each service to find out if the content you want to see is available."

Parks Associates estimates that 98 million homes in the U.S. have high-speed Internet connections. Now, an estimated 15% of American adults are considered "cord cutters," people like Hartstein who dropped their pay-TV subscription, according to a Pew Research Center report in late December.

From the article "Cord Cutters And 'Cord Nevers' Swimming In A Sea Of Streaming Options" by Matt Rourke.

Previously In The News

2023 Trends and 2024 Predictions in the Professional Security and Lock Market

Research from Parks Associates has found both rising demand from residents and increased interest from property managers in smart access solutions. From the article, "2023 Trends and 2024 Predictio...

Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market

Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share. From the article, "Analyst Says Walmart Buying Vizi...

Walmart Reportedly Wants To Buy TV Maker Vizio. Roku Stock Falls On The News

Roku has 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system. Vizio's o...

Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?

Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...