Providing market intelligence for more than 35 years

In The News

Cord Cutters Face A Sea Of Streaming Option

Hartstein’s decision was made easier because of a flood of Internet-streaming services that allow consumers to cobble together their own video packages. There are more than 100 Internet-video services operating in the U.S., with at least 40 percent launching during the last two years, according to Dallas consulting firm Parks Associates.

Although Netflix, Hulu and Amazon Prime kicked off the streaming revolution, the field is getting more crowded with new entrants serving up niche programming including wrestling, Japanese anime and South Korean soap operas.

From the article "Cord Cutters Face A Sea Of Streaming Option" by Meg James and Yvonne Villarreal.

Previously In The News

Research: 80% of US households have home network router

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...

The Smart Money: Smart Smoke/CO Detection on the Rise

Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...